Over its more-than-100-year history, the association has evolved from a national entity representing the interests of music products retailers to an international association including both commercial and retail Members. The International Music Products Association’s name, NAMM, comes from the acronym “National Association of Music Merchants,” but the long form of the name is no longer used. Today, we simply say that NAMM stands for the interests of the global music products industry.
Native Instruments Maschine:
MASCHINE combines the flexibility of computer-based music production with the ease of a groove box into one powerful creative tool. Utilizing onboard samples or your own audio files, MASCHINE’s symbiosis of hardware and software not only ensures a fast and fun workflow, but lets you easily turn your ideas into professional productions.
AKAI APC40:
The APC40is the world’s finest Ableton Live control surface. Ableton and Akai Professional worked in a joint partnership to make the APC40 the perfect Ableton Live control surface. Whether you are an electronic-music performance artist and Live is your canvass, a DJ using Live to mix tracks, or a traditional musician using Live on stage or in the studio, the APC40 is designed for intuitive, powerful control.
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